Privacy Policy

Last updated: 23 July 2026

GoodluckCraft respects your privacy and is committed to protecting your personal information. This Privacy Policy explains what information may be collected when you visit goodluckcraft.co.uk, use our greeting-card tools, contact us or purchase a service.

1. Who we are

GoodluckCraft operates the website:

Website: goodluckcraft.co.uk
Contact email: [email protected]

For questions about this Privacy Policy or your personal information, contact us using the email address above or through our Contact page.

2. Information we may collect

Depending on how you use the website, we may collect:

  • Information you provide through our contact forms or emails, such as your name, email address and message.
  • Information entered into the greeting-card builder, such as names, personalised messages and design choices.
  • Order and transaction information, such as an order reference, payment status and purchased service.
  • Technical information, including your IP address, browser type, device type, operating system, referring website and pages visited.
  • Cookie and analytics information relating to how visitors use the website.

Payment-card details are processed by the relevant payment provider. GoodluckCraft does not directly store complete debit-card or credit-card details.

3. How we use information

We may use personal information to:

  • Provide the greeting-card creation and rendering service.
  • Process orders and confirm payments.
  • Generate and deliver GIF or MP4 files.
  • Respond to enquiries and provide customer support.
  • Maintain the security and reliability of the website.
  • Diagnose technical problems and prevent misuse.
  • Analyse website traffic and improve our content and services.
  • Display advertisements where applicable.
  • Comply with legal, accounting and regulatory obligations.

Our lawful bases may include performance of a contract, compliance with legal obligations, legitimate business interests and consent where consent is required.

4. Greeting-card content and generated files

Information entered into the greeting-card builder may be processed by our website infrastructure and cloud-service providers for the purpose of creating and delivering the requested animation.

Builder information and generated files are retained only for as long as reasonably necessary to provide the service, deliver the requested file, investigate technical problems, prevent misuse and comply with legal obligations.

Users should not enter sensitive personal information, confidential information or content that they do not have permission to use.

5. Cookies

GoodluckCraft may use cookies and similar technologies to:

  • Keep the website functioning correctly.
  • Remember visitor preferences.
  • Measure website usage and performance.
  • Prevent fraud and protect website security.
  • Deliver and measure advertising.

Some cookies are essential for the website to function. Other cookies, including analytics and advertising cookies, may require your consent.

Where required, visitors can accept, reject or manage non-essential cookies through the website’s consent message.

6. Google Analytics

We may use Google Analytics to understand how visitors find and use our website. Google Analytics may collect information such as pages visited, approximate location, device type, browser information, IP-related data and time spent on the website.

This information helps us measure traffic, identify technical problems and improve website content.

7. Google AdSense and advertising

GoodluckCraft may use Google AdSense to display advertisements.

Third-party vendors, including Google, may use cookies, web beacons, IP addresses or other identifiers to serve and measure advertisements. Google’s advertising cookies may allow Google and its partners to display advertisements based on a visitor’s previous visits to this website or other websites.

Visitors may manage or opt out of personalised advertising through Google Ads Settings.

More information is available through Google’s page explaining how Google uses information from websites and applications that use its services.

Google requires AdSense publishers to disclose these advertising and cookie practices in their privacy policies.

8. Consent management

For visitors in the United Kingdom, European Economic Area and Switzerland, we may use a Google-certified consent management platform.

The consent message may allow visitors to:

  • Consent to personalised advertising and data processing.
  • Refuse consent.
  • Manage individual privacy options.
  • Change or withdraw their choices.

Google requires an appropriate certified consent-management platform when personalised advertisements are served to users in these regions.

9. Service providers

We may share limited personal information with organisations that help us operate the website, including:

  • Website-hosting and security providers.
  • Cloud-computing and file-processing providers.
  • Payment processors.
  • Analytics and advertising providers.
  • Email and customer-support providers.
  • Professional advisers or public authorities where legally required.

These providers may process information only as needed to perform their services or meet their legal obligations.

10. International data transfers

Some service providers may process information outside the United Kingdom.

Where personal information is transferred internationally, we rely on appropriate legal mechanisms and safeguards provided by the relevant service provider and applicable data-protection law.

11. How long we retain information

We keep personal information only for as long as necessary for the purpose for which it was collected.

Retention depends on the type of information and may include:

  • Contact enquiries retained while the enquiry is being handled and for a reasonable follow-up period.
  • Transaction records retained as required by tax, accounting and legal obligations.
  • Technical and security records retained for fraud prevention, troubleshooting and website protection.
  • Builder content and generated files retained only as long as reasonably necessary to provide the service and resolve technical issues.

Information that is no longer required may be deleted, anonymised or securely disposed of.

12. Your rights

Depending on applicable law, you may have the right to:

  • Request access to your personal information.
  • Ask for incorrect information to be corrected.
  • Request deletion of your information.
  • Restrict how your information is used.
  • Object to certain uses of your information.
  • Request transfer of information you provided.
  • Withdraw consent where processing is based on consent.

To exercise these rights, contact us using the email address shown at the beginning of this policy.

UK visitors also have the right to complain to the Information Commissioner’s Office, although we encourage visitors to contact us first so that we can try to resolve the issue.

13. Children’s privacy

GoodluckCraft is not intended to collect personal information directly from children under 13 without appropriate parental or guardian involvement.

Users should not submit a child’s sensitive personal information through the website.

14. Security

We use reasonable technical and organisational measures to protect information against unauthorised access, loss, alteration or misuse.

However, no website, internet transmission or storage system can be guaranteed to be completely secure.

15. External links

Our website may contain links to third-party websites. We are not responsible for the privacy practices, security or content of external websites.

Visitors should review the privacy policies of those websites before providing personal information.

16. Changes to this policy

We may update this Privacy Policy when our services, technologies or legal responsibilities change.

The latest version will always be published on this page with the updated date shown above.

17. Contact us

For privacy enquiries, requests or complaints, contact:

Email: [email protected]
Website: goodluckcraft.co.uk